Why aren’t people connecting?
If you’ve ever asked this question, you’re not alone.
I've been there, where you are right now. As have thousands of other leaders.
Many factors contribute to your product, service, or message landing with the community you’re trying to reach. And a TON of these factors are successfully delivered in your brand clarity.
Your Brand is the gut response people have when they think of you. It’s what you’re known for. It’s their experience with you and your organization.
If you’re a Ministry Leader, Kingdom Entrepreneur, or Communications Team Member who needs more time and brain space to focus on what matters for your organization in the season ahead, brand clarity is the place to start and this course is for you!
Brand Clarity brings transformation, frees your focus, & empowers your efforts.
Registration is open for a limited time.
Do you need more time and brain space to focus on what matters? Do you want to speak to who you are, who you serve, and how you help them with greater confidence and clarity?
This Course is for you!
Save my seat!"Before completing this course, I thought I didn’t need a brand. I’m a coach of divorced parents, not a major influencer. And boy, was I wrong. The guidance I received from Jen Weaver's course, the statement examples, and brainstorming questions were incredibly helpful. It gave me so much clarity that I know it will give my clients clarity in finding and choosing to work with me."
Rachel OConnell, Coach, Pinnacle Parent, Denton, TX
Have you ever wondered how they do it?
How do other leaders know so precisely what they’re about and what they offer people? How does their content always seem on-target with their community? How do they keep growing an enthusiastic tribe? How can they have time for it all?
I created this resource with you in mind because most of the leaders I work with begin that same way.
- Does your organization treat "brand" like it's entirely handled by branding graphics or color palettes? This Course is for you!
- Ever fumbled when communicating about what you do or who you serve? This Course is for you!
- Not sure you can pick your ICA out of a crowd? This Course is for you!
- When you talk with your ICA they don't seem to connect with what you're offering? This Course is for you!
- Not confident in how you meet your community's needs in a unique way? This Course is for you!
Hi, I'm Jen!
My heart behind this Course is to support you in the work you’re already doing.
I leverage my unique background in small business ownership, executive corporate leadership, and vocational pastoral ministry to accelerate business and marketing strategies for Kingdom Impact.
Whether in ministry or as entrepreneurs, most leaders are overloaded with unending ideas, needs, and to-do lists. The growth-catapulting strategy of developing a brand can feel like a luxury for a future season. In truth, it’s a vital contribution to the health and growth of your organization today. I’ve experienced the pain of waiting too long and I now enjoy the Big Mo’ (momentum) of brand clarity freedom by applying the truths I will share with you.
"At first I wasn’t sure an online course could get so specific to MY needs, but Jen Weaver really knows her stuff! I am using it to multiply my performance x10!"
Judy K, Crossroads Coaching, Argyle, TX
This course is a right fit if you are:
A church or ministry leader ready to maximize Kingdom impact and save time and energy as you do.
An entrepreneur who wants to start up or scale offerings for a thriving community you’re passionate about.
A nonprofit leader who is ready to build momentum to grow your reach, your team, and your donor base.
An employee (with a mind for strategy) tired of watching people stop in or scroll by but not stick around.
If you were in a crowded room:
- Could you identify your ICA from everyone else?
- Could they differentiate you from all the rest?
- Could you communicate how you serve them in a way they'd understand?
- Would your message minister to their felt needs?
That's what this course will do for you.
The impact of BRAND CLARITY comes in the application.
15-page mad lib style workbook included
We guide you step-by-step in creating your brand blueprint. You’ll use insightful brainstorming questions to complete powerful mad lib-style brand statements that speak to core aspects of your organization’s brand and offerings.
From concept to clarity to real world application—it's the clarity you've been looking for.
Count me in!
Your Blueprint for 100% Brand Clarity
What's Inside
Training modules and workbook pages that guide you step-by-step in creating your brand blueprint.
You’ll use in-depth brainstorming questions to complete powerful mad lib-style brand statements that speak to core aspects of your organization’s brand.
Niche
Discover the power of niche and how getting specific about your brand helps you and the people you’re here to serve.
Audience
In this focus, you’ll discover your unique ICA. We’ll discuss the value of seeing your audience as an individual, not a group, how to get specific on who they are, and how to navigate having multiple ICAs.
Needs
You’ll get clear about the specific needs of your community, which needs you meet, what you don’t, and how to shrink the hurdles that keep them from connecting.
Role
Everyone’s role is not the same. I’ll walk you through defining your role, relationship, and vibe in the unique ways you show up for your ICA.
Offering
Our offering includes the specific product or service, but extends far beyond that. You’ll get clear on your unique offerings so the community you serve knows what they can expect when they connect with you.
Brand Promise
You’ll identify the consistent experience you offer for your community from start to finish. I’ll then walk you through the practical application of these brand elements across your organization, programming, and communication efforts.
Bonus modules with insights on questions like:
- ICA’s in church community
- Internal and external brand
- Identifying your brand season
- Maximizing the use of your brainstorming notes for content and program planning
The result?
You’ll complete five dynamic brand statements that speak with clarity about who you are, who you serve, and how you help. The insights you discover will provide direction, minimize distraction, streamline offerings, fuel content and programming, and help your community engage with greater certainty because you clearly identify yourselves to them.
