$397.00 USD

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Please note: If you have not already registered with ConsumedCoaching.com, you'll be prompted to create a free user profile to access the course. This course will present techniques and methods that have proven successful in the past in accordance with reasonable industry standards. This does not, however, guarantee that they will be successful for you as you define success. Because every audience and product is different, we cannot guarantee the specific performance of the course and/or its contents.

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Your Blueprint for 100% Brand Clarity

This course training modules and workbook pages guide you step-by-step in creating your brand blueprint. You’ll use in-depth brainstorming questions to complete powerful mad lib-style brand statements that speak to core aspects of your organization’s brand.

Focus Areas:

  • Audience

  • Needs

  • Role

  • Offering

  • Brand Promise

The result? You’ll complete five dynamic brand statements that speak with clarity about who you are, who you serve, and how you help. 

 

If you were in a crowded room: 

  • Could you identify your ideal community member avatar (ICA) from everyone else? 
  • Could they differentiate you from all the rest? 
  • Could you communicate how you serve them in a way they'd understand? 
  • Would your message minister to their felt needs?  

That's what this course will do for you.